My beautiful sofas just arrived, one week early! I was referred to Sofa Factory a few years ago by a designer, for a leather sectional. Unfortunately, I didn't give the salesperson a chance to tell me about their policies - I just looked around, didn't see exactly what I needed and left. Then, earlier this month, I needed living room pieces (something in between Jennifer Convertibles and Ethan Allen quality and price) and the designer again referred me to Sofa Factory. This time I discovered that Sofa Factory can make any chair or sofa in the showroom into any piece you need (chair, sofa, loveseat, sectional, etc.). Then you choose from 700 fabrics, and it's ready in three weeks. Shannon was extremely helpful with great suggestions and alternatives, but never pushy. She showed me fabrics that would hold up to three small children and explained why other fabrics might not be the best choice for my needs. I paid $2K total, for a sofa and loveseat in exactly the fabric I wanted. Jennifer Convertibles had less expensive pieces but the quality wasn't there and if I wanted a different fabric, the price went up and the lead time was at least 6-8 weeks. Ethan Allen has higher quality furniture but the couches I liked were in the $5K arena. If you are looking for mid level furniture and would like to customize it without breaking the bank, I highly recommend Sofa Factory. Try not to be put off by the strip mall feel of the place - just focus on the fact that you can basically have any style and fabric you want for a good price. And you can add matching pieces later. The only negative I can think of is that I was notified that my sofas were ready only when the delivery guy called to tell me he was 30 minutes away if I was able to accept them that day. However, it was a pleasant surprise and they were really nice guys. I ordered the custom sofas on May 10 and had them in my house on May 24 (and they removed my old ones for me).
Pros: helpful salesperson, fantastic options for styles and fabrics, fair price, quick turnaround
Cons: showroom feels a little cheesy.