Capital District families are saving hundreds and even thousands of dollars with our cremation service. Simple Choices was specifically created to serve the needs of those who desire a simple cremation as an alternative to the high cost of funerals. With over 40 years experience, Simple Choices remains the primary source of dignified and affordable service in the Capital District and we guarantee the best price. Our licensed professionals represent the most knowledgeable in the industry. We are highly attuned to your needs while orchestrating a myriad of details seamlessly. You can expect to be taken care of expertly and compassionately by the leaders in the field. Our website offers you an opportunity to review our service offerings and merchandise options, as well as our pricing structure. If you would like to discuss the options further or if you wish to set up an appointment, please call us at your convenience. You have our personal guarantee that we will assist you in anyway we can. Be sure to ask about our lowest price guarantee.