While The Shoe Box has a small sampling of trendy shoes, most customers go there to buy shoes designed for work. They sell therapeutic shoes and shoes for people who work on their feet all day, such as nurses. The store also carries many men's shoes, with brand names such as Merrell, Johnston & Murphy, Josef Seibel, and Comfort shoes. They also sell unisex brands like dansko, Birkenstock, and Clark's. For professional shoes, The Shoe Box is the only place in Starkville that sells them.