I will no longer recommend Sharif's. I have been a customer since 1987. Seven months ago at the Folsom store, they ""repaired"" my diamond engagement ring by replacing the 6 prong setting with a 4 prong one without my knowledge. My beautiful diamond fell out last month and was lost. When I came in to look at another diamond, they asked for a $200 deposit to hold the new diamond for a few days. I called to have it put back in stock and found out that they DO NOT REFUND DEPOSITS - STORE CREDIT ONLY! Only after an argument would they return my deposit. Now I can see that even my first diamonds were set in these cheap settings and that is why I had lost a diamond previously. You don't have to be rich and famous to shop there, but you better be on your guard or they WILL take advantage of you. All the smiling sales girls, coffee and donuts in the world would not make me go back. UPDATE: 2 weeks and still no response to my letters.
Pros: Smiling, pretty sales girls who know nothing, coffee & sweets, flashy store
Cons: Watch out for tricky sales techniques, know your 4 C's, be firm, don't trust