I think if it weren't for Sears' line of Craftsman tools, they would be out of business. However, they do manufacture and sell Craftsman, which makes Sears a man's paradise. I recently decided to look at bed pillows. Imagine my shock when I found the least expensive king size bed pillow was $38 - and that was on sale! I don't think the quality is equal to the prices as far as fabric items go - clothing, linens, bedding, etc. I do, however, think their tools and appliances are well made.