This store gets a bad rap, and really its unfounded. People complain that all they want to do is sell $6000 bikes, and that's because they pretty much cater to the $6000-$10,000 semi-pro market. They have cheaper stuff, and I've found those guys more than helpful when it came to any of their products. But if you want a $200 Trek or Cannondale, this store doesn't have it. If you want a professional quality bike, or even one professionals race on, this is your place. Service is excellent, the staff knowledgable, and they sell a great product. Don't waste your time with Toga, or the others. SBR is worth the trip.
Pros: Selection, Brands, Helpfulness, Location
Cons: They're surrounded by a bunch of crummy bike shops in the area