When we went to this store for the first time, my husband and I both had kind of the same impression. It's just weird. I think we've become so used to the 'normal' chain grocery stores, that this one just seemed odd. I have to say, though, it's totally worth the trip because the prices are exceptional. It was so fun to be able to buy a dozen roses just to brighten our day, and because they were something like $5. The produce was good, but you have to eat it right away. It was already really ripe. The prices are really good here.