This place sells Sanrio items which you can basically see online. The store similar to this is Morning Glory (korean version). The items are typically really cute and I do enjoy their stationary. Its mostly for girls between the ages of 3 and 12. Its all Japanese, but its in English. The items are priced higher then one should pay for them, but its a novelty store in someways. They sell backpacks, individual candies, pens, stationary, little trash cans, occasional slippers, and anything that has their main characters on it.