Unlike meat, produce, and cheese, fish isn't generally something you can buy where you can have a special sense of where it came from. I mean, sometimes you buy farmed fish, but mostly it's coming off a boat in the ocean somewhere, and I'm not that sure knowing what country it was fished off of makes that much of difference, unless you're talking about endangered species. But still, it's not as big of a deal, and that sense of origin is what makes most of the shops at the Ferry Building special. So, you don't really get that at the San Francisco Fish Company. Personally, I'm more inclined to save money and go to any of the fish markets around town – especially in the Mission or in Chinatown. But, this shop is beautiful – their display cases are teeming with all sorts of fish and bubbing crab and lobster tanks. They also cook up specialties like smoked salmon and seafood lasagna. I've tried their chowder, and it was yummy. Not as good as East Coast chowder, but good for SF.