The billboards ARE for the masses and ARE for real. Although I believed there to be a catch, as well, I found myself needing overnight tee-shirts for a 7 on 7 team and Sammy did not charge any set up or artwork fee. He scanned the image from a shirt my son was wearing and had 5O shirts-25 blue & 25 white-done the next day. The tee shirts were a good, durable 50/50 blend, and had different color lettering than the tee printed on both sides. Fast, friendly, and afforadable. Our booster club at our high school just recently ordered visors and caps and tote bags all at about half of what we had beem quoted elsewhere. Just make sure you go to the "Original" Sammy's, across from McDonalds's, same strip center as Big Lots.