I went here with my cousin because we needed something fun and reasonable in midtown, which is no easy task. I remember seeing a show on the Travel channel where they went here with a camera crew and I wanted to eat there ever since. Tons of variety - I had three kinds of yakitori, two kinds of dumplings, broiled fish, riceballs, the works, and it was so much fun to be able to taste so many things! The sake list is also incredible! I can't wait to go back!!! (Just prepare for a long wait on a busy night, like a Friday...45 minutes but worth it!)
Pros: Good AND cheap, great sake, fun place in general and fun waiters
Cons: long wait but worth it!