This is where I do all of my grocery shopping, but not so much by choice: it's the only place near where I live. The prices are much higher than what I am used to and I wonder whether it's 'cause the store is located in Bethesda (a not-so-cheap city in general). In order to get a discount you have to sign up for a Safeway Card. I recommend that you do that 'cause the prices there for many items already seem a bit inflated. The generic Safeway products only save you a few pennies compared to the brand name products. The store probably doesn't want to bring the prices of its products down, so it compares prices to the brand names and lowers them just a tiny bit.
This store goes through renovations often. I find it difficult to find things after renovations so that is annoying. Just when I think that I know where to go to get my coconut milk, for example, the store moves things around and I feel like the store is a maze all over again.
The store has headings on each aisle that do a poor job of telling you what is in the aisle. You really have to look around to find things, and many items are in places I would not expect them to be after reading the aisle's heading. I waste a lot of time running around finding what I need.