I can""t say enough good things about SEE!
The selection is amazing, and they buy stock in limited quantities, so your look stays unique to you. The prices also include a single vision lens, so you know the basic cost as soon as you try on that perfect pair. They also charge less for add-ons, like transitions lenses and anti-reflective coatings, than other optical shops both local and chain. Yes, their prices were even lower than the competitor's as well, by at least $100 or more in some cases, without sacrificing quality.
Finally, and most importantly, the staff is tops! Not only did Allison help me find my dream specs (after giving me plenty of browsing time first), they're genuinely concerned about how they fit and perform in the long term. They readjusted my last pair months after the purchase without a moment's hesitation and zero sales push. It's just a commitment to service that continues after the sale.
I've just treated myself to a new pair, though my last pair is still doing beautifully, and I'll keep treating myself at SEE for years to come!