What?s in a name? Apparently, not much as far as integrity is concerned. I have purchased Robbie's Natural products for well over a decade. When the corporation was sold in 2010, a representative from the company which acquired it, made it clear to me that the formulas would not change, only the label. It seems this was a misrepresentation or they have had second thoughts.
Their condiments, such as their Barbecue sauce, once the finest such product on the market in my view, has been compromised. Along with its superior taste, its virtue was in being one of the only such sauces to be sweetened only with fruit juice. Now the company controlling the manufacturing and distribution of Robbie's Naturals has decided to adulterate the product using inferior fructose and honey where simple fruit juice used to be. Other Robbie?s Naturals products have had refined sugar added to their recipes.
I fully understand that companies must attempt to remain competitive, especially during the current economic climate. Trying to achieve such cost cutting by offering a second-rate product, while believing a loyal customer base can be retained is sheer fallacy.
I only wished I had known of their flimflam artistry prior to purchasing $20.00 worth of their products. I noticed the company?s website has been off-line for quite some time. Perhaps it is a sign along with an age-old business example of cause and effect.