Not only is River Valley Furniture "South of high prices" they are in fact very reasonable. My husband and I have purchased quite a few items from this furniture store and have been very pleased with the quality of the furniture and the friendliness of the staff. They have a large show room and have everything from bedroom sets, living room furniture, and tables and chairs in stock. You can also have your furniture custom made and pick out the colors you would like to have. They are always having a sale and you can usually get twelve months same as cash.