Reineberg's has been around longer than I have (that's saying something). I don't think they've ever changed their ways. That's a good thing. The service is wonderful. They measure your foot no matter how many times you visit. My mom has a very small foot and requires a lift on one of her shoes. Buddy, the shoemaker, takes care of her every time! She even has Skechers with lifts. Cute! If they don't have what you want, they'll get it. Terrific! The only reason I'm not giving 5 stars is that it would be nice to have a slightly larger selection.