You get a lot of macho attitude i think just about any bike shop you walk into, but as far at these guys go, it's pretty tolerable and somerimes even downright friendly. i even saw a female mechanic working there once. Also one time they attached a light wrong to the back of my rack and when it got all mangled in my wheel, they replaced it free. nice. they have a good newsletter too, with coupons and info about products and classes that they offer.