After seeing their pro-customer service ads I decided to try it for myself. I was instantly greeted by each employee as I passed and offered help by many employees. The store was clean with wide aisles. The cashiers were friendly and the groceries are still carried to your car and put away by employees like other grocery stores used to do. Publix also participates in the UPromise program so certain items contribute towards college funds for you children. You don't have to have a store card to get discounts at Publix. After one visit I became a regular Publix shopper.