They say that you can tell the quality of the haircut you are going to receive by the haircuts on the stylists themselves, and the stylists have hip, young styles. They're really friendly though and cater to a wide range of clients. I've seen older women walk out with conservative cuts, and 20 somethings with short, flattering highlights. A lot of their clients seem to be repeat customers. I personally have loved all the haircuts that I have received there. Part of it is the atmosphere of the place. They make an effort to make you comfortable. There's coffee and tea while you wait, and even though everyone is well-dressed and the salon looks very modern, it never feels pretentious. The price for cuts is pretty wide range, usually $40 and up. By the way, Daiva does great brows, if you are looking to get them shaped.