This bridal store used to be located in Janesville. They recently moved to Madison into a much smaller space, but they still have a decent selection of bridal gowns and bridesmaids dresses. They carry some designers that other shops in the area do not, but most bridal gowns start at $2,000. Their staff is very friendly and will recommend styles based on their knowledge. They also encourage you to take pictures while many other stores will not allow photos. The store also carries a good selection of jewelry, shoes and accessories.