Ralph has a perennial wish to remain hip and cool. It saddens him to think only saggy 60-year-olds with coin are donning his duds. So each year, he does his best to wrangle in new blood.
Soho was one of those efforts. The store has a lofty and airy feel. It caters to both men and women (and even straight men). The clothing is packed in from floor to rafter. There are some vintage pieces mixed in for good measure, but mostly the trendier stuff coming out of Ralph's machine.