I'm a 19-year-old college student, and I think the store seemed to cater to a much younger crowd. The clothes looked very cheap, and the prices were not as discounted as I thought they were going to be. I picked up a Gap sweater that was $20. For that price, I might as well go to the Gap store and get a new sweater that hasn't been worn. Many of their clothes looking dirty and picked over. There were many young girls in there looking at the clothes, whish made it even more juevinile. If you want to look very young, then this is the store for you.