Pharmacy Ride Shop owes its success to the booming skateboard punk generation. They opened up in the late 90's and have sustained business since then. All of their clothes are geared towards the "Y Generation" focusing on skateboarding, surfing as well as snowboarding. They carry a great selection of Roxy, Volcom, Burton, Hurley, and basically any other big name-brand skate company. They also have their own line of "Pharmacy" clothing.