This is a nice store in South City that you can get a lot of outdoor equipment for camping and fishing. They sell all sorts of live bait for fishermen, and they have a wide selection of fishing gear and camping gear.
They are usually very friendly and helpful and will assist you in finding what you are looking for. You can also call ahead of time to see if they have what you need in stock.
The parking lot is pretty small, but that's the only downside here. The location is great and very easy to find.