I was a bit taken aback at first by the sales staff, who look a little more punk-rock than pin-up (it is South St. after all) but these people know their stuff. Don't be afraid to ask for their expertise. I was really shy walking into Passional my first time, but it was a wonderful experience and I've gone back many times since. Everything from the hardwood floors to variety of toys convinced me I was going to have some serious fun here.
Passional Boutique (the fashion store) is one of the few stores in the city to carry real steel-boned corsets and these things are seriously to die for, the inventory alone is a pleasure to look over. If you can't find something that fits perfectly or you want another fabric - ask them to check their backstock, or order a custom corset. The clothes range from all sorts of club wear and costumes (a great variety particularly if you'd like to look like you spent more than a couple bucks at Party City) as well with some gorgeous leather pieces. Men will find a lot to search through too. The boutique carries everything from leather pants and kilts to t-shirts with charmingly naughty slogans.
The toy store is now a few doors down in its own location and has a huge variety of toys. You won't find the typical silly bachelorette gag gifts here (like suggestively shaped pasta), but you will find everything from your standard bullet vibes all the way to the highly praised and reviewed Lelo toys. Again, the sales staff are happy to recommend and educate you, so don't be shy or just go with something boring. Ask for a recommendation, and they'll be able to give you everything from first or second hand reviews to proper toy care tips. The second floor carries even more goodies, including the swings everyone raves about but doesn't want to pay shipping on from online vendors.
I'd absolutely recommend the store to anyone who wants to have fun and explore, without getting overrun by giggling teenagers.
Pros: Ambience, Very knowledgeable sales staff, great variety of products, good hours
Cons: South Street Parking