At Passion Vines, you can register for a Passion Vines card that ostensibly will earn you discounts. Tonight, I purchased a $29 (+ or- pennies) bottle of Absolute Vodka. With the discount, it came to $29+-(which is what it sells for everywhere else in the area). The clerk told me that I had received a $12 discount. I pointed out that there was no such discount. He and another clerk indicated that (in very small print) by the price tag on the wall on the vodka, the ""real"" price of the vodka was $41.99. I asked if ANYONE had ever paid that price and was told that that was the price without the card. I am certain that no one has ever paid that price since the large price tag on the Vodka was the $29 price. I will not go there again because they artificially inflate their prices to show ""discounts"" and ""rewards.""