When 95 percent of your customers utter, " What specials do you have going on?" It's time to go back to formula.
Papa John's is better than the other big boys. But that's not saying much. " Better Ingredients, Better Pizza," yeah better than average.
In the future I guess we can expect 3 instead of 2 large one topping pizza's for $12.99.
In short, win my loyalty with taste, not deals and dreams of seasoning shakers and garlic butter.