Northern Merchandise is fairly new to the Minocqua area. They are located right by Save More and Vacationland Home Furnishings which is a convenient location. They have plenty of parking also. They have a wide selection of items from children's things to health and beauty products to tools. They also have a large selection of seasonal merchandise at the back of the store. They do have very low prices on items and it is a great place to go to shop!