It's unfair to compare NCH Guns to Shooter's Supply. Keep in mind that Shooter's Supply is cheaper than ALL other local stores. They have a ""more guns at lesser price"" mentality...sort of like Wal-Mart. A very small store, but you get very friendly personal assistance...unlike waiting in line at Target World. Their selection is OK for the size of the shop, but they mainly carry ""working man's"" guns...no high-end guns like HK's, Kimbers, and even very few Glocks. They are the BEST place to sell your guns and they pay way more than any other store...try it and you'll see. I've no major complaints other than the ""clubhouse"" atmosphere...lot's of guys hang-out there...not customers, but friends and local personalities...they all politely remain silent while your'e talking to staff but it makes you feel awkward, like a stranger walking into a small-town bar.