I havent been in this store recently, but it has always been a good place to find high quality sporting goods right in Middleton. They have a decent selection of sporty swimsuits year round which is great when students need swimsuits for the swimming unit in gym class. Their main focus changes seasonally but includes gear for sports like soccer, lacrosse, skating and hockey. Of course they also sell and service bicycles. This store occasionally has good sales, but the prices are regularly pretty reasonable. The staff is knowledgeable about sports and willing to answer questions and help you find the right equipment.