We began operations in 2013 when we opened our factory store in Arlington, Texas. Concerned by an increase in obesity rates, we decided to produce a healthy, low calorie snack alternative for both children and adults. In the past year, we have noticed Texan's interest in our product. There is no need to sacrifice taste when looking for a healthy snack; Maxfrut frozen fruit bars have it all! We support local businesses and schools. Our products are made with 100% all natural ingredients (whole fruit), packed with vitamins and fiber, contain no artificial flavors, colors or sweeteners, and are only 70 calories or less. Just like Texas, our frozen fruit bars are simply the best!