Well, for some reason, the name is not coming up correct...but this is a Mattel/Fisher Price outlet store. (There is a distribution center in the same lot, I believe). They sell all kinds of toys for discounted prices. Lots of Barbies, games, Hot Wheels, baby toys, Sesame Street items...the list goes on and on. This is just a junky outlet. You can almost always find toys that your kids "need"! Go often and you will get the best deals. Make sure you sign up for their Mattel Card and get another 10% off each purchase! This store is in an industrial part of the city...it looks like a distribution center...just keep your eye out for the Mattel logo on a big building!