The coolest thing about Masse's, I think, is that they make tiny versions of their bigger cakes that look exactly like the big ones. That is, most places that do that make a giant cake with strawberries and cherries and chocolate balls on top, and then a small version that's... just a round chocolate cake. Maybe one with a few strawberries or cherries on it. But Masse's- they'll totally think about what the tiny version of those decorations are and go with it. That tiny cake will have tiny alpine strawberries on it, and tiny red currants to look like cherries, and tiny chocolate balls scaled to match the cake. So for your four dollars for that little cake, you don't just get an incredibly delicious dessert - you get to pretend you are a giant!
They also have wonderful cookies. I highly recommend the chocolate cookies. Most of the time I feel that chocolate in a cake or cookie has wasted the chocolate, but these are different. They are packed with bits of chocolate, and walnuts that don't crunch and just blend seamlessly in, and fudgy cookie dough - it's like nothing I've ever eaten before. SO good. Sixty cents each! Worth two or three times that!