This is a great (all be it small)professional makeup artist store that sells Le Femme cosmetics (i.e cake eyeliner) at extremely affordable prices -$3. They also allow you to create and customize your own 12 eyeshadow and/or blush palette for only $35 - which is amazing considering MAC sells only 1 eyeshadow for about $14 a pop! In addition, they have their own line of brushes which again are extremely affordable. I purchased a fine eyeliner brush from them, which I absolutely adore for only $3.75 (mind you that's cheaper than Sonia Kashuk's line of brushes from Target)!! Overall Great Store considering the prices elsewhere - customer service was good also!