Magic Wash was formed January 1, 1997. The new year included a purchase of an existing 10 bay self-serve car wash in Middleton, Wisconsin. Since then two touchless automatic bays have replaced two of the self serve bays. In September 2003 a new location for Magic Wash opened at the corner of 4811 Pflaum Road and Daniels Street on the east side of Madison, Wisconsin. This location has six self serve bays and two touchless automatic bays.