It is a stationary store with tons of items featuring adorable characters such as Mashimaro, Hello Kitty, Blue Bear, and many others. They have everything from pencils, pens, erasers, folders, notepads, to oragami paper and decorative trinkets. Sometimes they have clearances, so the items go for like 75% off the original retail. The selection is enormous, but that's not all. In addition to the cute stationary stuff, they also have candy, costume jewelry, hair pins, asian pop music cd's, and a cosmetics counter with the latest new products imported from asia. In the back of the store, they have an area with 5 different sticker picture photo machines with a wall where people stick their pictures up on. This is definitely not your typical stationary store.