I stumbled upon this place while shopping in SoHo and discovered a fabulous gem. Most of the cosmetic stores down there are pretentious but this place was filled with really fun, knowledgeable, friendly salespeople. I spent almost an hour in there because one of the makeup artists ended up giving me a make-over and it was a blast! He suggested some great eye shadow colors that would bring out my blue eyes. It is also very reasonably priced and is very good. Their eye shadows and lip glosses are my favorite.