This is a great store to shop for the "little people" in your life. They carry hard-to-find, one-of-a-kind merchandise that will certainly appeal to children of all ages (even adults will spend time testing out toys). Their selection of sea life plush is amazing, from glow-in-the-dark jellyfish to shark puppets to squeaky lobsters. They carry Hawaiian wear and Hawaiian novelty items such as the Mili Mili dolls and bears dressed in aloha gear. The back of the store houses educational toys, books, and games. Prices are great here (lots of items under $10) and the staff is super helpful -- they will suggest similar items if you happen to be looking at something in particular.