Friendly tellers, online banking. The hours of operation appeal to me. Landmark is open later than traditional banks and Saturdays and Sundays. The are also located in stores that I frequent, Sentry in Franklin and in Walmart on south 27th near Loomis Road. That's very convenient when making a trip to the bank just becomes another task. I also like that I can do my banking online and by phone with the automated teller feature.