Over the years I've hired, fired, retained and retrained a good 20+ PR firms. Now that I'm on a sabbatical, I feel like it's appropriate to comment on my favorite PR firm, LCI. They are the firm I've worked with, for, and around for over 17 years for good reason. A solid team comes up with creative ideas and implements them flawlessly. Sounds easy to you? Well, it's not easy to do and it's not easy to find. Maybe that's why their employees, clients and colleagues have been so loyal to them for 25 years. In Digital and PR, God is truly in the details and these guys are a detail-oriented group. Know that that gets you? Results.