Kroger is an interesting grocery store. It was where we always went growing up, so I definitely have a fondness in my heart for it. This one is open 24 hours and has a gas pump, which is really convenient. You can also view their sales flier online. You do have to be a Kroger Plus member to capitalize on sales, though, which is not that great, but I just use my mom's card that she's had since eternity. Most Kroger brands are pretty good, and they have a great organic/health food section. It's just about the only place in Madison I can find liquid stevia.