Kroger is my favorite place to shop for groceries. They are clean, food is easy to find, the cashiers are speedy and friendly, the produce is fresh and they have the Kroger Plus Card! The Kroger Plus Card is a wonderful way to save money when shopping for groceries. They offer discounts on tons of items and they change often. The best part is that they offer discounts on name brand items as well as Kroger brands. Also, the Kroger Plus Card can be used to start a UPromise account that works to save money for education for whomever you choose. Kroger also implements a double coupons time.