If Kings put a fraction of their huge marketing dollars into a better architect, perhaps this stores layout wouldnt feel like it was designed by a man who obviously never shopped for groceries in his entire life. But now that this store is 'SUPERSIZED', and the advertising for the grand opening is to the point of Overkill (on TV, Radio, Newspaper, Direct Mail, and I think I saw a helicopter over my house dropping more coupons) it is too late. FIrst of all they put isles and isles of Household goods smack in the middle, therefore forcing you to walk a 1/4 mile extra just to go from buying lettuce to milk. An even BIGGER mistake is that they put the Freezer dept in the middle towards the back. HELLO! Most stores put the freezer section at one end of the store or the other, or at least near the checkout, since most people buy the frozen products LAST to prevent the ice cream, etc from melting. But no this store forces you to either buy the Frozen goods during the middle of your 'route', and then since you still got a 1/2 mile to walk to get the Tylenol which you will sorely need at this point, then the Ice cream will be melted. Oh I suppose you could skip the Freezer section and walk three Football fields back and forth in order to buy the Frozen items last. But by now I really need the Tylenol and some Alka Seltzer to calm my frustration. Oh well I can always sit on the couches which are odd for a grocery store to have, to rest since it will feel like I've walked ten miles just to do my regular shopping, but the little kids on the couch were busy picking out spilled jelly beans from the crack of the couch. I might as well WALK the ten miles from my house, to SAFEWAY and back, and at least feel like I got the excersize by my choice, and not forced on me by a rediculously designed layout.