Kiehl's sells their own brand of beauty products in this modern-day apothecary. Everything is delightfully scented, and presented in a beautiful container. The store itself feels very comfy. It is well lit, and nicely organized. The staff are also amazing. If you wish, they will put your purchase in box with potpourri at no extra charge! And, with every purchase, they give you tons of free samples. Best of all, the prices are still fairly reasonable. Kiehl's items are priced a bit cheaper than those of similar brands such as Origins and Aveda.