This store, not to be confused with the chain of Kaufmann's, specializes in bridal and formalwear for women. They have a large selection of wedding gowns in a great range of sizes so as to have something for nearly everybody. They also carry a huge line of bridesmaid gowns and accessories. For proms and homecomings, they again have a huge line of formal gowns and dresses for high schoolers to choose from for their dances. Often they'll run promotions to throw in a certain service or accessory as thanks for your patronage. They'll also guarantee to not sell more any two of the same dresses to students in the same school to try and limit the likellihood of two girls showing up in the same gown.