Wow, I was just in there today because I heard about Jewelry Artisans from a friend. I am hoping that my hubby is going to give me some bling this year, so I wanted to shop around to give him ideas. I had already been to LeeBrant and Jared before hearing about Jewelry Artisans. What a difference it was! At the others, I did not see anything I really wanted, and the sales personnel were almost rude. I went into Jewelry Artisans, and I was greeted so warmly. The owner's sister, Darci, was helping me, and she is awesome! I highly recommend this business. They are family owned and based on my experience, their operation is filled with warmth, friendliness and integrity. Oh, and BTW, I left there with a wish list for Santa that is a mile long!