Spindletop, Texas in 1901 saw the birth of Texaco when "Buckskin Joe" Cullinan struck a geyser of oil. Since that day, the Texaco brand has emerged to become one of the world's most recognized brands. From innovative products like Texaco Fire Chief Gasoline and celebrity endorsements like Milton Berle in The Texaco Star Theater to catchy television and radio jingles reminding motorists to "trust your car to the man who wears the star," the Texaco brand has also become an indispensable part of Americana. More than century after its birth, the Texaco brand focuses on the future without forgetting its heritage. The unsurpassed cleaning power of Texaco with Techron demonstrates the brand's undying commitment to quality and enduring performance. And the iconic Texaco Star is a familiar and welcoming friend to those on the long and lonely American road.