I am a watch fan. I have a lot of cheap watches (under $50). But on occasion, I step up and buy a serious watch. When I do, I shop here or Yaeger in NYC (see my post).
These guys sell my favorite line - Oris - and they offer fair pricing. I have purchased 3 Oris watches from them and I love them all.
They also sell a lot of other brands and will talk price to serious buyers.
These guys know watches and will take their time to make sure that you are happy with your purchase.
A very nice store and good people to work with - I live 100 miles away and shop here. Yes, they are that good.