Well this is a totally local business so by supporting it you really do help the little guy. The prices on the otherhand are terrible and if you want good deals on groceries this is not the place to go. Things cost too much here and for college students at the University, there is no way they will be able to afford to go here. Personally, I think you are better off going to the local co-op to get groceries if you're going to spend money like you are here. Otherwise, don't shop at Walmart or Econo if you have the money.