I've been going to It's a BIrds Life for many years, for the quality of products, the desire to support local business efforts, and the personal service. The owners, past and present, are knowledgeable, friendly, helpful, and human. The prices are a bit higher than the 'junk' you might find for the same item at a big-box retailer, but as with most things in life, you get what you pay for. Aside from the birdfeed, the other products are beautiful, functional, higher-quality, and creative. I also love being greeted by a friendly cat or two when entering!